Lula Mae attracted plenty of attention with her debut performance at Melbourne Central (a pop up store made from cardboard and embellished with fab illustrations). Her new store is a more permanent structure that still plays on theatrics (my first thought was that it might have been inspired by the Speigel Tent given it is such a hit on the Melbourne arts scene). The shop front harks back to a long gone vaudville era, rich red velvet stage curtains frame the fashion event that is playing in store, canvas backdrops and trees prop the threads on the program. So different. So not boring. So refreshing. So love it. So thank you Lula Mae.  BTW ... I assume this is also a collaborative effort by Breathe Architecture (they did the pop up) ... I was in a hurry and didn't have time to stop and chat to the staff. Would love to know more about who and how collaborated on this one so, if you know, let me know!  Lula Mae, Level 2, Melbourne Central.