The iconic British gumboot brand, Hunter, has unveiled an impressive new flagship store on London's Regent Street. I really want to jump on a plane and buy a new pair of Wellingtons after perusing these pictures and that red rubber shoulder bag is definitely going on my London Lust List!

Designed by Checkland & Kindleyside, they described the store as 'a journey designed to capture the senses and a spirit of adventure, it’s a playful and very Hunter take on the outdoors. It’s surreal, graphic and at times dreamlike, it’s a fantasy take on reality executed in a uniquely Hunter way. The innovative design takes iconic references from the British countryside and reappropriates them for the urban setting. The store creates a new take on rural architecture and the outdoors, redefined in the spirit of Hunter. Spanning three floors, the store provides the opportunity to create three distinct experiences for visitors; each one reflecting Hunter's pioneering spirit as a brand that 'takes the path that others dare not take'.  

From Hunter's Creative Director ..."The Regent Street flagship is the first opportunity for the Hunter customer to enter the home of this iconic British brand. This ambitious new store concept starts to clearly deliver a retail experience that represents the brand’s exciting new vision and future. It was important to establish our first retail presence on London’s Regent Street, one of the most iconic shopping streets in the world, staying true to our heritage as a British brand."  

Photos and words via checklandkindleysides.com

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