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Hire one ladder


Sydney based Jo Neville is an artist who works with paper. I love the simplicity of her Xmas install for a local craft fair. Who would have thought a hired ladder could look so good?!

Design Paper Couture VM
December 6, 2010 Comments (0)

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POD is an Australian based creative consultancy specialising in the development of retail concepts, brand strategy, visual communications and merchandising solutions with a Point of Difference.

Creative Director, Catherine Malady collaborates with Property Developers, Designers, Leasing Agents, Retailers and Brand Experience Managers to deliver both innovative and practical solutions for retail food projects.

Catherine has an established reputation for creative thinking that identifies and delivers a point of difference in the retail realm.

KEY FOOD PROJECTS include:

WESTFIELD MARION, SA – New Fresh Food Mall – August 2016

Design & delivery collaboration with key stakeholders (retailer, leasing & design) for fresh food market and casual dining precinct.  Advisory on brand strategy, product and merchandising solutions for:

Lau Peking  Asian Grocer, Patisserie, The Cheesemonger,  Agostino’s Fresh, Springfield Butcher, Manuel’s Seafood, Creative Poultry, Vietnam Quan, Warong Malaysian, Panacea Restaurant and The Yoghurt Shop.

Mall Curation: Creative concepts, sourcing and display delivery.  Hero producers included Laucke Flour Mills, SA garlic & olive oil, Willunga Almonds & The Cookbook Library.

CASEY CENTRAL, VIC – Fresh Food & Take Away – Concept Development & Delivery – March 2016

Design & delivery collaboration with key stakeholders (retailer, leasing & design) for fresh food market and casual dining precinct.  Advisory on brand strategy, product and merchandising solutions for:

Market Place Fresh Produce, The Butcher Club, Cino Espresso,  Baklawa King,  Arthur’s Health Shop, Baked, Casey Kebab, Big Al’s Pizza, Casey Charcoal Chicken, Fatima’s Indian, Degani Cafe, Bon Appetit.

Mall Curation: Creative concepts, sourcing and display delivery to promote retail offer (food, fashion, lifestyle).

Christmas Santa Set 2016: Creative concepts, sourcing and delivery – outstanding sales results with the POD set outperforming all other Centres in the Westfield portfolio in like-for-like category.

WESTFIELD NORTHLAKES, QLD – The Market Place – November 2015

Design & delivery collaboration with key stakeholders (retailer, leasing & design) for fresh food market and casual dining precinct. Advisory on brand strategy, product and merchandising solutions for Willows Quality Meats, Pacific Catch Seafood, Health Shop+, U Fresh, Trang Vietnamese Cafe, Jigsaw Espresso, Santoshi Spice Market and Fruit & Deli Co.

Mall Curation – Welcome Moment FFM: Creative concepts, sourcing & delivery to promote new retail food offer.

WESTFIELD GARDEN CITY, QLD  – 8 STREET HAWKERS MARKET, 2014

Design & delivery collaboration with key stakeholders (retailer, leasing & design) for fresh food market and casual dining precinct. Advisory on brand strategy, product and merchandising solutions for Eight Street Hawkers Market, Spuds & Plums, Deli and Top Chop Butcher.

Design & delivery collaboration with key stakeholders (retailer, leasing & design) for fresh food market and casual dining precinct. Advisory on brand strategy, product and merchandising solutions for:

WESTFIELD CARINDALE, QLD – Development – Casual Dining & Fresh Food, 2012

WESTFIELD FOUNTAIN GATE, VIC – Development, 2011

ENEX100, WA – Food Podium Development, 2009

WESTFIELD DONCASTER, Vic – Development – Fresh Food Market and Food Court, 2008

WESTFIELD GEELONG, VIC – Development – Fresh Food, 2008

WESTFIELD PLENTY VALLEY,  Vic – Development – Fresh Food & Cafes, 2008

WESTFIELD NATIONAL Fresh Food Strategy

KEY VISUAL MERCHANDISING PROJECTS include:

FRESH FOOD MARKET – Mall curation moment.  Westfield Woden.  November 2017.

THE MARKET HALL – “Inspired by … food diversity”. Mall welcome moments and ‘global pantry’ loft ladders.  The Glen, Vicinity Centres, October 2017.

FRESH FOOD MALL – Hoarding concept design and installation management. The Village Green – Greensborough Plaza, Blackstone 151 Property, August 2017

TEMPORARY TENANCY MERCHANDISING – Concept, design and installation management.  Clifford Gardens Toowoomba, Blackstone 151 Property,  June 2017

FRESH FOOD MALL – Common Area Merchandising – Concept, design and installation management. Warrawong Plaza Wollongong,  Blackstone 151 Property, April 2017

FRESH FOOD MALL – Common Area Merchandising – Concept, design and installation management. Grand Central, QIC, March 2017

BOTANICA  – Concept, design and installation management. Queens Plaza Brisbane, Vicinity, February 2017

CHRISTMAS – SANTA SET & ENTRY STATEMENTS – Concept, design and installation management. Casey Central,  Westfield, November 2016

FRESH FOOD MALL – Common Area Merchandising – Concept, design and installation management. Top Ryde Shopping Centre, Blackstone 151 Property, November 2016

DINING PRECINCT – Common Area Merchandising – Concept, design and installation management. Tables on the Green – Greensborough Plaza, Blackstone 151 Property, December 2016

NITE NIGHT MARKET – Kids pop up play zone – Concept, design and installation management. Watergardens Shopping Centre, QIC., 2016

CHASE THE SUN – Concept, design and installation management. Indooroopilly Shopping Centre – Eureka Funds Management, 2015

www.hotpod.net.au/blog/category/brand/indooroopilly-shopping-centre

FOLLOW THE LEAD – Concept, design and installation management. Indooroopilly Shopping Centre – Eureka Funds Management, 2015

www.hotpod.net.au/blog/category/brand/indooroopilly-shopping-centre

THE MARKET ROOM – Concept, design and installation management for fresh food market carts and pop up customer dwell space. Hyperdome – QIC 2015

www.hotpod.net.au/blog/category/brand/qic

HANGING GARDENS OF THE GLEN – Concept, design and installation management. The Glen – Vicinity Centres, 2014

MELBOURNE CENTRAL Styling Suite, The Little Gallery and pop up garden space activations. Melbourne Central – GPT, 2014

Hoarding creative and delivery for homemaker offer + Christmas VM. DFO – Southwharf & Homebush, 2013 & 2014 www.hotpod.net.au/blog/category/brand/dfo-south-wharf-brand

LIFE IN COLOUR – Concept, design and installation management for fashion and hoarding installations. Highpoint Shopping Centre – GPT 2013.  www.hotpod.net.au/blog/category/brand/highpoint

LET THE GARDEN GO TO YOUR HEAD,  3D brand activations & hoarding treatments – development launch. Wintergarden Brisbane – ISPT, 2012

www.hotpod.net.au/blog/category/brand/wintergardenvm

CHRISTMAS concept development and production management of in centre decorative components, advertising.  Chadstone Shopping Centre (2011 campaign)

GPO Christmas (2010 campaign).

In addition to large projects POD develops brands and concepts for individual retailers.

Catherine Malady, is the author of POINT OF DIFFERENCE which documents her retail findings from around the globe and POD projects.

M:  +61 417 597 924     E: cmalady@hotpod.net.au

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February 26, 2010 Comments (0)