On line booking network, Dimmi, published these trends for 2016:
Market down: overall the market dropped by 2.4% with the ACT, QLD and VIC feeling the pinch the most.
Double sittings: two sittings, not one, is now common practice for restaurants. Say goodbye to the much-loved 7:30pm dining slot Australia. Bookings have decreased between 7 – 8pm by 9% on 2013/14, while the time slots either side have both increased.
Mobile boom: for the first time in history we are booking restaurants more on-the-go, not behind our computer screens. 52% of online bookings are now being made from a mobile device. 32% of all bookings are now made within 24 hours of dining time.
Corporates are back: there has been a 41% increase in online bookings, from the top 10 corporates, over the past twelve months.
Fine dining is thriving – but not as we know it: the premium market (more than $85 per head) is up 17% but what defines fine dining is shifting. Restaurants are becoming more accessible and share plates are very in-vogue.
Australians are eating out less frequently but spending more: we are eating out slightly less frequently than last year but we are spending a little more, with an increase of $0.37 on 2013/14.
Distribution channels matter: The Dimmi Booking Network generated $71 million in bookings for Dimmi partner restaurants over the past twelve months. It’s key for restaurants to get connected in order to survive and thrive.The top 3 booking channels that matter for restaurants are Dimmi, TripAdvisor, Qantas Restaurants.
Spend concern: worryingly the average spend in restaurants has increased by only $1.00 in three years. Automation is critical to reduce costs and boost profit margins at a time of increasing rent and labour costs.
Gender wars: the gender gap is closing but males still spend more than females when eating out – $61 and $53 respectively. Males also make more spur of the moment reservations, with 36% of bookings made by men in the 24 hours prior to dining. This compares to 28% for women in the same period.
The telephone is dying: 36% of all bookings for Dimmi Pro restaurants are now being generated online. Still a long way from the 70 – 80% of bookings enjoyed by airlines and hotels online, but the Australian restaurant industry is catching up quickly.
Source: www.restaurant.dimmi.com.au / 2016 News / Australia