Etro is a family owned fashion label that has been around since the late 60s's and known for its design detail, paisley and luxurious fabrics for both men's and women's wear, accessories and fragrances. Via del Babuino is full of luxury brands (and quite a bit of attitude I must say). I am delighted to report the staff at Etro lacked the snooty factor and know how to laugh (which translated into know how to sell!) Who could resist Giacamo's fabulous smile and sense of humor? Not I said the duck and walked out with a divine sandalwood scent. A beautifully presented store, if you've ever been to Harrold's on Collins Street (Melbourne) then you get the impression they might have taken a store design and display clue from the Etro crew.