Goods lift

GaGa does good lift treatment & in store moments for her new Fame perfume. Spotted in Myer Melbourne.
Myer VM

Paris? London?

These recent windows for Review were a show stopper. I felt like I could have been walking past Printemps in Paris or Selfridges in London. Nice work Myer.


Myer VM Fashion Melbourne

Now you see it

I have spotted a Bonds pop up concept in various Myer stores over the past few weeks. Designed by Sydney architect Kelvin Ho, the spaces have been created using recyclable cardboard including pizza and shoe boxes. Selling a casual range of grey, white and black pieces designed to be worn by either men or women, apparently these temporary stores will disappear just before Santa pops down the chimney.

Myer Fashion Melbourne

Oh My

It's been a long time in the making but seemingly it is going to be well worth the wait. Now in the final construction stages, from what I spied last week Myer Melbourne has pulled out all the stops and gone a long way towards changing the Department store design landscape in this country. Elegant art deco elements combined with clean modern angles, lots of natural light and some great arrival moments render the store we have known for years gone by as unrecognisable. The new location of the lifts makes loads of sense and I love how the landing on each floor is framed by glass showcases telling fab VM stories. Whilst they are still fitting out, word on the street is that the works will be completed by mid February. I'm sure the neighbours are more than a little nervous.

Myer Fashion Melbourne