It's an overwhelming understatement to say "Ted Baker gets what retail is all about".
If they were handing out the Pulitzer to authors of 'brand experience' then Ted would have a swag of them in a heap of different categories (drama, fiction and public service for starters). Every store tells a unique and highly detailed story.
From big picture thinking to fine grain detail Ted nails it at every touch point. Watch "The Making of Tedbury" (the Bluewater store in the UK) and you'll understand what I'm on about.
The investment in creativity, design and execution excellence is an absolute stand out on the global retail stage. Take a deep bow Ted Baker. #podfinds #tedbaker
www.youtube.com/user/TedBakerTV
If you're a believer in the old adage, 'the devil is in the detail', then Ted Baker is hotter than hell. Fashionistas globally recognise that Ted pays heavenly attention to the micro and his 2nd store Down Under is also blessed with such divine detail. Themed on a Victorian Banquette this store is a smorgasbord of amazing antique copper jelly moulds, vintage crystal decanter chandeliers and a complete crack-up of a crockery encrusted counter (I do believe even Victoria herself would be amused by its wackiness).
