The Master Storyteller


It's an overwhelming understatement to say "Ted Baker gets what retail is all about".

If they were handing out the Pulitzer to authors of 'brand experience' then Ted would have a swag of them in a heap of different categories (drama, fiction and public service for starters).  Every store tells a unique and highly detailed story.

From big picture thinking to fine grain detail Ted nails it at every touch point. Watch "The Making of Tedbury" (the Bluewater store in the UK) and you'll understand what I'm on about.

The investment in creativity, design and execution excellence is an absolute stand out on the global retail stage.  Take a deep bow Ted Baker.   #podfinds   #tedbaker

Ted Baker VM Fashion UK

We are not amused (not!)

If you're a believer in the old adage, 'the devil is in the detail', then Ted Baker is hotter than hell. Fashionistas globally recognise that Ted pays heavenly attention to the micro and his 2nd store Down Under is also blessed with such divine detail.   Themed on a Victorian Banquette this store is a smorgasbord of amazing antique copper jelly moulds, vintage crystal decanter chandeliers and a complete crack-up of a crockery encrusted counter (I do believe even Victoria herself would be amused by its wackiness).

Beautifully detailed garments and fabulous fabrics are on the menu for main course.

I say move over Mary MacKillop and let's canonise Ted as the Patron Saint of Bespoke Brand Experiences.  Naturally I vote myself and the Ted team at Chaddy to lead the pilgrimage to Il Papa for the blessing (love a good reason to return to Rome).   My thanks to Helen Raven and her team for their time in store.  BTW the gorgeous staff thought I was a professional photographer (LOL) - these pics prove them wrong (I really must do something about my snapping skills).  For beautifully detailed garments and great customer service head to Ted Baker's bespoke fashion banquette.   Chadstone - The Fashion Capital.  Store number 3 will roll out in the Emerald city.