White & Light

pod_fleur_xmas window2013 I loved the simplicity and night lighting effect of Fleur's Christmas windows this festive season. Inside it was all fresh green and white topped off with the wonderful smell of pine trees.  You can find Fleur and her fabulous flowers in Rose Street, Armadale, Melbourne.

Fleur VM Melbourne

Pantone Purple


Pantone has announced #RadiantOrchid is the colour for 2014.  Just a week ago I decorated my Christmas tree with bouganvillea from the garden in this exact shade (who knew I was so on trend?!).  It dries off to a paler pinky paper type texture. According to Pantone the colour emanates "great joy, love and health" - the perfect positioning statement for Christmas!

#pantonecolouroftheyear #pantone #podfinds #pointofdifference

Pantone 2014 VM

Peek a Boo

POD_ikea_lift decal

Research tells us happy customers buy more. This happy elevator moment was spotted by BFF at Ikea (Springvale).  #VM #podfinds #Ikea

Ikea VM Melbourne

The Master Storyteller


It's an overwhelming understatement to say "Ted Baker gets what retail is all about".

If they were handing out the Pulitzer to authors of 'brand experience' then Ted would have a swag of them in a heap of different categories (drama, fiction and public service for starters).  Every store tells a unique and highly detailed story.

From big picture thinking to fine grain detail Ted nails it at every touch point. Watch "The Making of Tedbury" (the Bluewater store in the UK) and you'll understand what I'm on about.

The investment in creativity, design and execution excellence is an absolute stand out on the global retail stage.  Take a deep bow Ted Baker.   #podfinds   #tedbaker


Ted Baker VM Fashion UK

A Grand Design


POD, in collaboration with Comer & King, popped on our safety vests and waved the magic merchandising wand this week to produce the display stand for Lisa Ellis Gardens at Grand Designs Melbourne. We must have done a good job ... it stopped Kevin long enough to get his photo taken with our very happy client, and talented landscape gardener, Lisa Ellis. #granddesigns #pointofdifference

Fun Way Finding

POD_QV_column Loving Kat Chadwicks line work. It gives this column some cute street cred. Spotted at QV, Swanston Street Melbourne.

VM Melbourne

Entry Statement

POD_FRONT FENCE MELB Vertical gardens have sprouted all over retail land in recent years.This front fence caught my eye recently. It's the first time I've seen the idea in a domestic format. Spied through the car window in Armadale, Melbourne.

VM Melbourne

Stick ’em up!


POD peeps have been up ladders late at night again. This month we transformed blank construction walls into colourful compositions for DFO South Wharf. Adding some interest to the long lengths of vinyl were 3D pizzas, donuts and sushi in the food court. Upstairs the Homemaker level was given a mid-century make over and decorated with 3D home wares. Big thanks to all the install lads and our lovely client Jess Harney. POD is v. pleased with the total transformation (if we do say so ourselves!).


Colour Blocked Blooms

POD_Printemp_May 2013LR Printemp's signature spring blooms and the latest homeware 'must haves' as seen in the windows this May. Exceptional windows as always ... via Printemp

Printemps VM Paris

Printemp Precision

POD_Printemp_March 2013LR Printemp's Paris windows never fail to impress. March 2013. via Printemp 

Printemps VM Other Paris