I stopped shopping at Minimax a few years ago because I was bored with the experience. Their colour coordinated windows caught my eye last week so I popped in for a peek. To my surprise the instore VM had been given more than a quick spring spritz. Colour matched product stories, some fabulous instore moments (my pic of the gardening goodies doesn't do the creative team's work justice) made it a joy to explore the store. Cleaner lines and clarity of the various product zones made me linger longer than I had here in a long time. The staff were cheerier and proud of the new look. There were no new fixtures, flooring or lighting etc. just re-jigging of the product to create visual impact. I also walked out after handing over the credit card... so the change is obviously working! Big thanks to the Minimax team for letting me snap away and share this story.