It’s a sign

Sole Devotion is a vee cool shoe shop with 3 outlets in Melbourne and one on James Street in Brisbane (just look for the large orange monster decal). I first reported on their groovy jolly green giant store that appeared on Greville St a few years ago. Since then a women's shoe store has opened on Degraves St (signposted by a red monster) and this 'blue for boys' sign signifies the men's store at 326 Little Collins Street. I like the exposed lightbox / decal combo.