Target launched their new Threshold line of homewares with a pop up, life size dolls house in Grand Central Station. The pre-fab was trucked in and took a construction team 54 hours to assemble. Once complete, it was kitted out with 3000 products from the new line. With a longevity less than most pop ups, this brand house was only open for 2 days before disappearing. You can take a look at the construction video on Target's A Bullseye View.
Raising the Threshold
Urban dweller
Urban by Target opened on Chapel Street last weekend. Nice identity work by Canyon in St Kilda.
Is this on Target?
If you happen to be in Manhattan today then you could pop into Target's pop up for Missoni. It's open for 3 days only (8-10th Sept) as part of Fashion's Night Out. The 400 piece range will be available in store from Sept 13th. I don't know about you but for me there are some brands that just shouldn't go there (collaborations with the 'cheap and cheerful' end of town ... or as my No. Niece described these collaborations as they just started to emerge a few years ago [at the same time rolling her young cynical eyes] ... "oh that's the bogan-isation of luxury"). It sort of naffs me off that the original, full price, Missoni bath towels hanging in my bathroom might no longer be "a little bit special". Irrespective of how I feel about the brand, I love the stunning decal window treatment. Missoni for Target pop up 1065 Sixth Ave, Manhattan. Via nyclovesnyc.blogspot.com
To put it simply,Target's Christmas VM is effective and right on brand.
