POD peeps pulled an all-nighter at Highpoint (Melbourne) to deliver fashion activations and some seriously long hoarding treatments for the launch of the GPT development this morning. Running with the 'Life in Colour' theme, POD picked up on the vibrant campaign developed by the tres talented Paper Stone Scissors and got to work with our creative crayons and over sized paint brushes. Here are some behind the scenes snaps, taken at various stages over the past 48 hours, plus a very happy looking Mardi Ashkine (Regional Marketing Manager for GPT & our savvy, stylish client) with the lovely Carrie Bickmore who MC'd this mornings launch activities. If you're out West today or tomorrow, pull up a pop coloured chair and check out the lastest runway fashion from new retailers including Top Shop, Miss Selfridges and David Jones. Amazing job by my production team - thank you all. If you like what we've done, click Like below! (Professional pics will be shared soon).