Chalk it up to experience

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To "chalk something up" is to attribute it. When we "chalk something up to experience", we’re saying that although it wasn’t the outcome we wanted, we can at least learn from the experience. The phrase originated with the custom of marking bar tabs and scores on a slate in pubs.

Given the pub/bar tab historical reference I thought it an apt title for this blog post (although I suspect the outcome on this one well exceeded the client's expectation).

Ben Johnston is a Toronto based graphic artist commissioned by the Sierra Nevada brewery in Nth Carolina to illustrate their brewing story.

WOW is what I have to say about Ben's work. Chalk art has been trending for a while now and this is one of the best applications I've seen.  3 weeks in the making and approx 160 sq metres, you can find more of  Ben's amazing work at www.benjohnston.ca

All images with thanks via benjohnston.ca  

#podfinds #chalkart #installation #design

Ben Johnston Design VM Food
05/10/2014