Chase the Sun

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As we kick off a new working year I thought I would share a couple of favourite VM projects from 2015. Indulge in a moment of reflection before heading full speed into 2016!

Our challenge for this rather stunning summer fashion campaign was to find an elegant way to showcase a series of wide landscape shots whilst at the same time keeping sight lines to shopfronts 'top of mind' and ensuring the scale was in keeping with the mall.

A pared back palette of marine rope, custom designed 2.4m high white washed ply frames, fisherman's baskets and sea grasses, relaxed chairs and magazine tables came together beautifully for Indooroopilly Shopping Centre's summer magazine promotion.

Thanks again to our client Natalie Kussrow for the opportunity to work with these rather striking images and to POD peeps, Sarah Bowe and Melissa James for their beautiful attention to detail as always (and digging deep to recall their 'Scouting Knots' learn't at 'Brownies').

Concept creative, design, procurement and installation by POD.  #PODfinds

Take The Lead

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Indooroopilly Shopping Centre (Brisbane) has just launched a new magazine featuring uber-stylish fashion for the upcoming Autumn Winter Racing season. POD's in centre VM channelled 'contemporary country' for the occasion, with elegant wooden 'corral inspired fencing' frames and vignettes of show pony silhouettes embellished with floral laurels.  Gold 'nose bags' of more fab flowers, brass buckles and leather leads completed the look. If you are off to the races, or just want to giddy up your wardrobe this winter, then I suggest you just might find the perfect frock at the new look Indooroopilly Shopping Centre.

POD peeps love creating a VM moment - thank you to our lovely client Natalie Kusrow for this opportunity. #leadthefield @indooroopillyshopping