Sussan keeps it simple

Like the Converse hoarding (story below), Sussan's effective use of repeat images and a single colour punch caught my eye. Spotted at Chadstone this festive season.
Chadstone Sussan VM

Sussan’s got a spine

Sussan continues to deliver VM with serious backbone. Once again their Chadstone flagship caught my eye.

Chadstone Sussan VM

Sussan’s Christmas story

Sussan's flagship store at Chadstone continues to lead the way with terrific merchandising tales.

Sussan VM Fashion

Working windows

In Pod4Cast#7 I gave the new look Sussan, unveiled at Westfield Doncaster, a big wrap.  This brand has continued to evolve over the past 18 months and the  VM for VIP stores only gets better. I spotted the Bourke St windows earlier in the week and the flagship store at Chadstone today.   It's great to see a mainstream Australian retail brand investing in the store experience.  I would love to know the % sales lift in stores where they really work the windows and floor.  BTW ... Mothers Day is only a few weeks away, I spied some  great jim jams and girly treats if you're looking for a gift clue.

Sussan Fashion Melbourne