When is a Deli not a Deli?


When is a Deli not a Deli?  When it's a fake Deli!  I must admit to being just a tad inspired by Karl Largerfeld for my other favourite POD VM project reflection for the year that has just gone.

Located within a new fresh food market at Hyperdome Shopping Centre, POD was engaged to turn a vacant tenancy into a temporary space that had to endure for up to 6 months. The brief was that it needed to reflect the contemporary industrial mall architecture and be relevant to market environment; be approachable yet impressive; durable and safe (you know the drill); a dwell space for customers to enjoy ... to sit and read a magazine or make a shopping list, have a coffee or let the kids play.

Located in a high traffic area, just inside a new entry door to The Market Room, and opposite a large Fruit & Vegetable kiosk that oozed colour and character, POD created a 'Deli' space that was "colourful enough" to compete with the fruit and vegetable displays so that it too got noticed; that was interesting and inviting; and promoted The Market Room brand at every touch point.

From a logistics perspective, three very large pallets of tins took three very dedicated POD peeps just on three days to transform them into The Market Room olives, tomatoes, coffee beans, pasta, gourmet sea salt, preserved lemons and more. The final effect was worth the miles and miles of double sided tape (and somewhat monotonous process) to stock the pop up 'shop' space!

Three mini 'counters' for small children to "play shop", whilst 'big people' enjoyed a coffee at the communal tables, were themed as Hipsta Florista, Bambini Bakery and Market Cafe.  These super cute carts gave kids the chance to make their own 'babycinos' and whip up all sorts of goodies in the bakery or water the flower pots.  As a connecting message to the long established existing centre, POD peeps designed and delivered 6 contemporary carts merchandised with various food or floral themes to showcase the new retailers and their produce,  a 'story of taste temptations' if you like, as the lead in from the old mall to the new.

Creative concept, design, graphics, procurement and installation all by POD with special thanks to my Brisbane based VM, the talented Sarah Bowe, and our super client, Hayley Coote.


The Market Room VM

POD Peeps A Planting


It's not often we give POD a plug but I loved the result of this 'work in progress' so much I thought I would share it now.

My talented team of merchandisers spent 3 days in the most amazing empty warehouse converting chicken coops and artificial greenery into these stunning hanging baskets. Measuring 1m wide and 1.5m long, they will be installed in a new Vietnamese cafe later this week. Thanks to our client Natasha and designer, David Cuschieri at cuschieridesign.com, for the opportunity to create these botanical beauties!

Big shout out to Sarah, Melissa, Kate and Ali for their wonderful work, we can't wait to see them insitu.  Thanks for the moody warehouse pics goes to my Brissy based 'right hand woman' Sarah Bowe.



POD VM VM Brisbane

Monochromatic Moments in Time

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Katharine Morling is a UK ceramicist, and a rather fabulous one at that!  The images above are of her exquisite sculptures of familiar objects from times now past. Formed from milky white porcelain, the monochromatic hand drawn detail is fired without glaze to accentuate the 'drawn' quality and detail of the work.

The artist herself says of her craft ...  "I see my work as 3 dimensional drawings. Each piece, on the surface, an inanimate object, has been given layers of emotion and embedded with stories, which are open for interpretation in the viewer’s mind. When put together, the pieces combine to make a tableau staging the still lives of everyday objects. The life size pieces and the unexpectedness of the scale create a slightly surreal experience."  

Via www.katharinemorling.co.uk


Scented Scenes


The smell of Spring is wafting through Harrods. White peonies adorn the entrances to striking window displays that celebrate the scents of Prada to Escada. As a rather fitting brand association for this visual feast of all things perfumed and floral, Harrods will unveil their inaugural  ‘Fragrance Garden’ at the Chelsea Flower Show which opens 19 May 2015.

Images via www.harrods.com  #PopUpFlowers  


Harrods VM London

Sweet As … Craig & Karl


Ooh love this dramatic street art by a couple of my fave designers, Craig & Karl. Installed earlier this year in Chengdu, China, it is made from 13 tonnes  of colourful wrapped candy (hope they don't have Ants in Chengdu!) and installed by volunteers to Craig & Karl's design specifications. The piece measures 14,000 square feet (1300 m2) and stretches 607 feet long. (185m long) and really pops amid all that concrete and lack of colour in the surrounding architecture.

Images and technical deets  via facebook.com/Craig-Karl and knstrct.com

Craig & Karl VM China

Street/Seat Art

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Love this simple yet effective, bright yellow floral installation to signify winter is on the wane and spring has sprung in Germany.  Artist unknown. Via Colossal.

VM Germany

Take The Lead


Indooroopilly Shopping Centre (Brisbane) has just launched a new magazine featuring uber-stylish fashion for the upcoming Autumn Winter Racing season. POD's in centre VM channelled 'contemporary country' for the occasion, with elegant wooden 'corral inspired fencing' frames and vignettes of show pony silhouettes embellished with floral laurels.  Gold 'nose bags' of more fab flowers, brass buckles and leather leads completed the look. If you are off to the races, or just want to giddy up your wardrobe this winter, then I suggest you just might find the perfect frock at the new look Indooroopilly Shopping Centre.

POD peeps love creating a VM moment - thank you to our lovely client Natalie Kusrow for this opportunity. #leadthefield @indooroopillyshopping

Chalk it up to experience

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To "chalk something up" is to attribute it. When we "chalk something up to experience", we’re saying that although it wasn’t the outcome we wanted, we can at least learn from the experience. The phrase originated with the custom of marking bar tabs and scores on a slate in pubs.

Given the pub/bar tab historical reference I thought it an apt title for this blog post (although I suspect the outcome on this one well exceeded the client's expectation).

Ben Johnston is a Toronto based graphic artist commissioned by the Sierra Nevada brewery in Nth Carolina to illustrate their brewing story.

WOW is what I have to say about Ben's work. Chalk art has been trending for a while now and this is one of the best applications I've seen.  3 weeks in the making and approx 160 sq metres, you can find more of  Ben's amazing work at www.benjohnston.ca

All images with thanks via benjohnston.ca  

#podfinds #chalkart #installation #design

Ben Johnston Design VM Food

Magic Carpet


This stunning carpet measures 25m x 75m and is made from thousands of fresh Belgian Begonias. Until I stumbled upon this striking installation I did not know that Belgium cultivates 60 million begonia tubers every year, and is recognized as the world’s largest producer.

The Flower Carpet appears in Brussel's main square every 2 years. 2014's dramatic design is inspired by the Turkish Kilm (pic below).

flower carpet 2014

It's times like this that I wished I lived in Europe and could easily hop on a train to experience such fabulousness!  via www.flowercarpet.bet

VM Other Belgium

Hola Hermes


How fabulous is the work of French studio zim & zou?! This wonderful window was created for the Hermès store in paseo de gracià, Barcelona.

The intricately folded and vibrantly colored paper and leather installation was made entirely by hand. The orange-and-blue-hued scene tells the story of a small fox who inhabits the space with his own personal objects, giving a glimpse into his quirks and personality. ‘the fox’s den’ is completed with furniture and household objects all made of paper, from the table and stool he sits on to the assemblage of photos hanging on the floral-patterned wall.

Hermès accessories such as ties, scarves and shoes are placed throughout the dwelling, uniting the fashion label’s wearable designs and the delicate and complex papercraft work.

Reposted with thanks from DesignBoom.

Hermes VM Barcelona