Street Art

The streets of Hanoi teem with bicycles, many of them ridden by street vendors carrying fruit and flowers. It’s amazing to see them gracefully pedal past on bikes piled high with colorful cargo, but the impact is lost amid the chaos of Vietnam’s capital. That’s why Loes Heerink photographs them from above. Only then can you can see just how much they’re hauling, and how colorful it is. “They’re works of art,” Heerink says.

Street vendors are everywhere in Hanoi, selling everything from bananas to brooms. Many are rural women who come to the city seeking a better life. They start each day around 4 am, hit the market to buy goods, and spend the day riding about selling their wares, earning just enough to survive. “Life as a street vendor in Hanoi is not easy,” Heerink says. “They don’t get appreciated as much as I think they should.”

Heerink is Dutch and started riding when she was 5. When she went backpacking through Vietnam in 2011, the vendors immediately caught her eye. She moved to Hanoi the following year and tried photographing them, but never liked the result. Then it occurred to her to photograph them from above. Working from a balcony or one of three bridges near her apartment, Heerink would watch the street below with her Canon 6D, catching vendors making the morning rounds with baskets full.

She photographed 50 vendors in three months, each image capturing the beauty and grace of the street vendors who bring a splash of color to the cramped streets of the city.

Words  by Laura Mallonee. Images by Loes Heerick.  

Article re-posted from Wired magazine.

#podfinds #visualmerchandising #freshproduce #loesheerick #vendorsfromabove

VM Food Hanoi
04/06/2017

Premium + Popular

01_fritesatelier02_fritesatelier03_fritesatelier

Haute couture is the French term for high fashion and refers to the creation of exclusive made-to-order clothing. The pieces are made from high quality, expensive fabric and sewn together with painstaking detail by the most experienced and capable seamstresses. Where does the creation of haute couture take place? In an atelier, of course. The French word translates to workshop. It is the place where the artist creates.

Frites Atelier is where Michelin Star chef Sergio Herman creates his haute couture fries. A chef's studio, if you like, that draws inspiration from both the traditional French brasserie and Dutch culture. Internationally acclaimed Studio Piet Boon's design pays homage to their homeland with bronze Frederik Molenschot stoves sitting alongside hand-turned Cor Unum ceramic jars which dispense sauces worthy of a Michelin Star for their no preservatives or artificial additives alone. Only the best organic Zeeland clay potatoes and produce is used.

A regal crest and staff kitted out in Fashion for Companies clothing has resulted in a luxury chip shop like no other.

If you want to enjoy the guilty pleasure without the calories you can find plenty of photos good enough to eat at:

fritesatelieramsterdam.com and instagram.com/fritesatelieramsterdam

 #PODfinds #pointofdifference