Rather than a hoarding on the lease line POD pushed back to create a small seating zone next to Ivan's Deli. Over sized olive oil bottles and popular deli goodies created visual impact for this temporary zone in the new Fresh Food Market at Westfield Fountain Gate.
Slight set back
Floral fries & burger butterflies
A sushi sun, ribbon sandwich sunflowers, taco and burger butterflies and espresso flower pots ... more creative concepts from POD to promote the new Wintergarden food hall. Vinyl print and install by Forbes House, Brisbane.
A foot in the door …
I hope the shop fitter realised he had some big shoes to fill here. Wintergarden Stage 2 hoarding creative by POD. Print and install by Forbes House. Photography by Steve Ryan.
Flower power
A challenge with every shopping centre redevelopment is the various stages of opening and how to ensure areas still under construction look as fab as the newly finished shops. POD created and delivered the visual merchandising for Stage 2 of Wintergarden. With metal butterflies cladding the exterior and a launch campaign of Come Play in the Garden as our only mandatory, we decided to let the garden go to our head in this location!
Mirror mirror on the wall …
Mirror mirror on the wall, I'd say this is one of the fairest hoardings of them all!
Creative concept and install by POD. Wintergarden, Brisbane.
IFC & one big tree
That's one big ol' present tree Santa held up during the month of December at the IFC . Via Bluebalu & WPG
Harvey’s in Honkers
Harvey Nic's is a stand out on the world VM stage. Their Christmas windows in Hong Kong were just clever clever clever ... and my pick for the 'big budget' stand out moment this season. A stunning composition of everyday objects formed into fabulous props showcase a snippet of super luxe, high-end fashion and accessories. Soles and lasts maketh the shoe. Naturally the key to a woman's heart in Honkers is a high-end brand handbag (just how many keys did it take to make that bag I wonder?) A teddy made from bottle teets is too cute and the cool dude composed of cassette tapes tickled my VM fancy (I am suspicious my new assistant Charmaine's young man was the model for this moment!). Charmaine is off to Honkers again next week. She is on a POD mission to see what daring Year of the Dragon VM and other shopping surprises she can find to share with us. via Italvision.
Take one peg board
As a general rule, a page always needs white space if you want it to be read. Cole Haan have taken a leaf from this book of design to deliver a pared back, yet highly effective, window. Speed reading skills are not required to understand the story. Via RDB.
A good VM coach
Love B&W. Love simple line drawings. Love this window as seen in downtown Manhattan, NYC. You've got to love Coach.
Why put a bag over your head when a big bunch of flowers is so much prettier? This has been a strong VM trend over the past 12 months with Printemps doing it better than most. Pic thanks to RDB.
