Simple retail story telling - spotted near the corner of High & Chapel Streets Prahran.
The word on the street is…
Blurred vision
Repeat repeat repeat. Clever Calvin Klein windows. Spotted at Chadstone.
Paris? London?
These recent windows for Review were a show stopper. I felt like I could have been walking past Printemps in Paris or Selfridges in London. Nice work Myer.
High & Dry
Studio Equator has contemporized the dry cleaning and formal hire category. Am loving the freshly pressed new design they have delivered at Westfield Fountain Gate. Again, thanks to Carlos and the SE crew for the pics. Via StudioEquator. Photography by Anne-Sophie Poirier.
I like Pat
Loving the look of Studio Equator's comprehensive brand story and store design for a grilled steak sandwich bar in inner Melbourne. I am a sucker for screen printed ply and a brand having more than a passing try. It's quirky, fun and friendly. You can read more about it on Studio Equator's blog (big thank you to Carlos and the SE crew for the pics) or just go and have a grilled sandwich the Philly way at Pats. You can find Pat at 338 Bridge Road Richmond Melbourne.
It’s your call
See, like, want, need, scan, sold, sent. Sportsgirl on Chapel St and Woolies on Flinders St Station tap into the app market.
Ho Ho Ho only 2 more sleeps to go
POD took on another Christmas project (last year we got festive at Melbourne's GPO). We were blown away to be asked by Chadstone to design a new set of decorations and in centre activities. Given how much we love Christmas, how could we resist such a big challenge? After nine months in the making, gorgeous jewels and gems are currently sparkling throughout the centre (but not for much longer given the big day is only 2 more sleeps away). Without a hint of tinsel or a traditional tree in sight, we took inspiration from Milan's annual Salone Immobilare and the premium positioning of Chadstone, with it being The Jewel in the Crown of fashion centres around the country. POD's positioning statement 'Christmas Sparkles at The Capital' sums it up!
Engaging local talent and production people where possible, we also cooked up an 'Australian' gingerbread house based around a beach bathing box, iced vovos, jam fancies and vintage inspired cookies found in a late 1950's Woman's Weekly magazine. Gingerbread baker, Vicki's Bickies did a beautiful job of making all the biscuits (not literally to size ... as many people have asked!). Sales of Santa photos are up 48% and from all reports "the mum's love it" (we love it that our design is driving sales). Talented Melbourne artist, Beci Orpin, illustrated the 'way too much fun' Face in Place moments and Chadstone gift cards. 'Warren the Wonderboy' applied miles and miles of decal to entry doors, voids and bathroom mirrors. Chas Clarkson produced our design, installed the gems and Santa Set. A super big thank you to a large team of Elves who worked through the night ... for many nights ... to bring some designer bling and Christmas cheer to Chadstone. I thought I'd share just some of the behind the scene snaps of the installation that took place in early November (the pics are a little dark ... and possibly blurry ... after all, they were taken through tired eyes in the wee hours of the morning!)
B&P takes the cake
If you're a sweet tooth with an appreciation for premium, and you live in Melbourne, then I assume you are well and truly familiar with Burch & Purchese. Ian (Burch) & Darren (Purchese), a pair of tres tres talented Poms with serious culinary pedigrees, have worked together for a number of years. Under the B&P label they have taken the architecture of sweets, and the idea of what a dessert could be, to new design heights. Infusions and reductions, clays and crumbs make their way into intense flavoured jellies, jams, slabs and sorbets which, when combined, create some seriously sensational sweets. Customised cakes for all sorts of celebrations are a speciality. Well respected Australian chef Cath Claringbold (& wife of Darren), manages the front of house (and a zillion other things). Cath is the perfect hostess. She will have you stop by and sniff/taste/touch all sorts of wonderful textures and sometimes unexpected flavours to devise a cake that reflects you and your occasion. I don't think I am doing them justice ... really just go and taste it for yourself (the Hendricks Gin Marshmallow, the freeze dried Raspberry & Choc Eclair, the Avocado Mint Cucumber Apple Yoghurt & Lime number that was sublime, the gingerbread and ... really I could go on for hours) Burch & Purchese, 647 Chapel St South Yarra (opposite the Como Hotel).
Beautifully sliced
My very first post gave the POD nod to Baker D. Chirico's pop up in Crossley Lane. Never one to disappoint, Daniel's newbie on Faraday St in Carlton is a beautifully executed, contemporary showcase for those seeking a dose of daily bread (and other yummy goodies) without the need for a take away coffee (yes, it is just a bread shop - thank goodness for that - and Brunetti is just a few paces away for the caffeine fix). I assumed it was inspired by one of those slatted bread boards with crumb tray thingy (which apparently it was). March Studio has taken that inspiration and delivered the best thing since sliced bread.
The new Tea Too on Chapel Street is rather dramatic. Love the chandelier made from Turkish tea glasses and striking mosaics.
