It starts with an email.  You then have to find Hidden Pizza.  When you get there you dial a number and place your order.  They send you an SMS confirmation.  That's your ticket in the door.  From here take the seriously cool lift to the basement of this old garment factory.  Once you're in the pizza is free.

The interior is by Joost.  The pizza by Tony Fazio (v. v. good). The wooden wheely bins are by Mario the chippie.  Hidden Pizza opened tonight and is only around for 2 weeks.   I'm predicting the ground swell will grow.  Given the ordering system and the no-cost-to-play I am also guessing there is a significant sponsorship behind the stoves (well technically its a pizza oven and some prep benches).  Go, mangare ... its good.  Hidden Pizza