More apples …

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Since posting the PODfind on 7 Apples Gelato last week, the team has been in touch to say that their gorgeous gelato cart is not a pop-up.  The super slick three wheeler was made in Italy (I should have known!) for the Emporium location and they are parking it there permanently.  Yay, I say, to that news!

You can find the cart in the upper level food court, Emporium, 287 Lonsdale Street Melbourne, and keep up to date with the latest flavours and gelato goodness via or


An apple a day …

SONY DSCSONY DSCSONY DSC 7 Apples Gelato has always been good.  I thought their pop up cart, spied at Emporium, especially good. Lovely attention to detail in the branding and delivery and the dapper chappie's uniform is, of course, de rigueur.  I would love to know the name of the baby blue paint colour if anyone can help - its gorgeous!

Colour update: Thank you to the lovely Sara Brims from Novion who has reported in that the colour is Dulux Cornflower Blue.

Take a drive down Beach Road

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Earlier this week I was super impressed with the swish new look for the Sorrento to Queenscliff ferry. A few paces away from the water front and I discover there is a gorgeous new look Country Road store housed in the town's old post office, a rustic red-brick building built back in 1905. Celebrating it's 41st year, Country Road is the perfect positioning for the chi chi Sorrento set.  Naturally no lifestyle brand is complete without a cafe these days and Post 3943  taps into the coffee and casual dining trend. Operated by local organic specialists The Sisters, this 'resort / lifestyle' format will no doubt win huge favour with the locals for all its fabulousness!  Photos via Country Road Instagram.

Ship Shape


Wow ... the Sorrento to Portsea ferry looked nothing like this last time I was on board.

Touted as an ‘experience of nautical discovery and refined coastal tourism’, the newly refurbished MV Sorrento ferry has been given a new lease of life thanks to designers Lucy Marczyk and Sonia Simpfendorfer of Nexus Designs.

Should you find yourself looking to cross Port Philip Bay in southern Victoria, either from the Mornington Peninsula or the Bellarine, then the passenger and vehicle carrying MV Sorrento ferry running between Sorrento and Queenscliff is arguably the most stylish way to now cross the bay.

Referencing the traditional maritime materials of plywood and roping through the use of custom built joinery in beige laminates, pale plywood accents and rope-coiled furnishings paired with custom designed striped Axminister carpets, the Nexus Designs team have created a nautical look that is in keeping with their signature style of classic, understated chic. A perfect way to travel the seas.

Words & Images via the very gorgeous EST Magazine.  

Photos by James Geer.


Learning from Techne

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Melbourne is home to some stand out design firms (and yes, I appreciate there is no news in that statement).  Seemingly every time some clever design fabulousness crosses my desk these days it is the work of  Techne Architects + Interior Design.  I have to admit I am a touch smitten with their residential and retail work in particular.

For me, one of the immediate outcomes of good retail design should be trust. It makes you want to step inside and, once in the door, you immediately feel like the space and staff know its purpose and the service and product is going to be good. It sets the tone for the brand positioning and price point. The space says you can trust your instincts that this is something that will appeal to who you are as a person. First impression tells me Beauty EDU is a modern beauty bar / spa / salon.  It is, but for those still learning the ropes of the pampering trade!

I don't have much experience with beauty training schools but if I scratch around in my memory vault I recall with great hilarity the worst haircut I have ever seen (many years ago a gal pal, trying to save a few pennies, went and got a cut & colour by a student at a "hairdressing academy" that I hope is no longer in business). I always imagined such establishments to have crap fluorescent lighting, chipped paint on the walls and 'oops missed' blobs of wax stuck in places where it shouldn't be. The sort of establishment where you feel nervous for your eyebrows or toenails before they've let the inexperienced lay a finger on you.

Beauty EDU turns the idea of, what I imagined, a training school looks like completely on its head. Here is how Techne describe it:

"With the concept of offering a new approach to practicing beauty therapy in mind, the aim was to create a retail environment that was simple, clean and unlike anything else on the market. The reception area is the main attraction in the Beauty EDU fitout. This area is the hub of the space, with a large desk for clients to perch at with copper and timber detailing. From the reception space, there are views into treatment, meeting and classroom areas, giving a sense of what is happening behind the scenes. White washed timber and accents of mint are used throughout the space, to tie in with the Beauty EDU brand. The finished result is a space that provides a professional environment and sets the tone of the high standards of the school. And of course a space where the students will enjoy coming to learn."  #techne #beautyedu #gooddesign #podfinds

Images and quote via  

You can find the talented Techne team at L2, 34 Hardware Lane Melbourne. Photography by Tom Blachford

White & Light

pod_fleur_xmas window2013 I loved the simplicity and night lighting effect of Fleur's Christmas windows this festive season. Inside it was all fresh green and white topped off with the wonderful smell of pine trees.  You can find Fleur and her fabulous flowers in Rose Street, Armadale, Melbourne.

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Oh Deer!

POD_SW_HM_Xmas13 With Christmas only a fortnight away and spending about to ramp up a notch or 10, these super cute ply trees and mini reindeers were added to the South Wharf Homemaker VM campaign POD designed and installed back in October. Reinforcing the 'directional blue arrow' for the new in-centre signage and coordinating with the industrial look shipping crates, both the POD Peeps and our lovely client, Jess Harney, think they have come up a treat!  "Oh Deer, it's that time of year' creative, design and install by POD with super assistance by @Comer&King.   #homemakerSW  #statementpiece  #christmasdecs  @podfinds

Peek a Boo

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Research tells us happy customers buy more. This happy elevator moment was spotted by BFF at Ikea (Springvale).  #VM #podfinds #Ikea

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This Way Up


Following our successful hoarding treatments a couple of months ago (all the tenancies have been leased since our approach to selling empty space was implemented), DFO SouthWharf approached POD to devise a campaign to activate the Homemaker Mall on Level 1.

Our solution was based around the message "this way up" given that a lot of visitors to the Centre failed to connect Homemaker was above DFO. Clusters of custom-made ply crates displaying "new shipments" of furniture and homewares in mix and match stories show customers how to make furniture and accessories work together.

"Love a Statement Piece" is the launch campaign running throughout the month of November. POD in conjunction with leading interior designer Cameron Comer is running Express Styling Sessions on the weekends. Cam is the interiors 'Wiz' and within a short space of time is showing customers how to re-work a room and use a couch, rug, lamp, cushion or splash of colour to create a style statement at home.

New directional signage (crates with retailer logos and wall treatments), bright blue arrow treatment on stairs and  the all media graphics were designed by POD and  part of the upgrade package. A big thank you to all the retailers who jumped on board to supply us with some great products; our lovely client, Jess Harney, for such a fun job to work on and the tres talented Comer & King for another fab VM collaboration!

#podfinds  #homemakerSW #comerandking

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FYI ... this is what the mall and signage looked like before our make over!


A Grand Design


POD, in collaboration with Comer & King, popped on our safety vests and waved the magic merchandising wand this week to produce the display stand for Lisa Ellis Gardens at Grand Designs Melbourne. We must have done a good job ... it stopped Kevin long enough to get his photo taken with our very happy client, and talented landscape gardener, Lisa Ellis. #granddesigns #pointofdifference