POD is a creative consultancy specialising in the development of retail concepts, brand strategy, visual communications and merchandising solutions with a 'Point of Difference'.

Creative Director, Catherine Malady, is the author of POINT OF DIFFERENCE which documents her retail findings from around the globe and POD projects.

Through years of experience she has built good design knowledge and collaborates with leading designers to bring a practical retail and operational perspective to projects. Based in Australia, recent major projects include the re-development of Westfield Carindale and Garden City (Brisbane), Westfield Doncaster (Melbourne), Wintergarden (Brisbane) and the greenfield development of enex100 (Perth), the Christmas creative and project management of kilometres of decorations for Chadstone Shopping Centre (2011 campaign) and GPO Christmas (2010 campaign). In addition to large projects POD has developed numerous brands and concepts for individual retailers.

The studio offers the following services:

Retail Masterplanning

Retail Concept & Brand Development

Visual Merchandising


Graphic Design

Contact Catherine

M:  +61 417 597 924