I'm sure that a trip to the local chemist is purely needs based for the majority of us. Blue Goose has turned that theory well and truly on its head! Pitching at the opposite end of the market to the likes of Chemist Warehouse and all those cold kelvin fluro-lit pharmacies that dominate the middle ground, Dean (pictured) and Ross Taylor have reinvented the category.  This father and son team combine pharmacy and business skills, and upon deciding there was room in the market for specialised cosmetic brands and customer service, whilst dispensing scripts, they engaged the talented  RED Retail group to design them, well, a designer pharmacy. I believe they met the brief beautifully.  Blue Goose Pharmacy, Ground Floor, Vogue South Yarra (the new development on Chapel Street near Toorak Road where you can also find Big W and Woolworths)