Pre-Fab Flowers

POD_Design Files ReBlog Chanel did it in Covent Garden back in March for Mothering Sunday (UK), now Country Road is getting in on the floral act this Mother's Day down here in Oz. Eye-spied CR's pop-up flower stall at their South Yarra flagship store (Melbourne) on the lovely Lucy Feagin's Design Files blog just a few minutes ago and thought to myself ... "It's a small world. A great idea is launched in March, re-invented to suit another brand (designed, manufactured, installed), and voila  just 8 weeks later and a half a world away, here it is!".  The web is a wonderful thing but it also makes discovering 'something new' out there a real challenge. A few years ago you could be 'daring, different and first', now you have to be bloody fast as well before 'everyone's seen it' and fatigue sets in. Photo via The Design Files (thanks Lucy!).  Note: POD is making grand assumptions that CR's flower stall was inspired by Chanel - this may, or may not, be true.

Chanel Country Road VM

Limited thinking

SONY DSC I spotted this through H&M's window in Hong Kong a couple of months back. It sums up one of the shifts in retail. Whilst we have seen 'exclusively on line' for some time now, I notice stores on the high streets are playing in this space too. I spied quite a few 'special collections/collaborations, available only  in store, for a limited time' during my OS retail snoop earlier this year.  As I sit and tap this out, I guess I am wondering just how many 'of these' items H&M made? What was the quality of the fabric and tailoring (if you can call mass production that)?, and, if it's gone tomorrow do we really care?  I think we are all pretty confident 'they' (meaning global, volume retailers) will be rolling in another rack of 'must have' designer threads real soon and whatever it was you grabbed before it was gone is likely to be forgotten whilst filed in the the bottom of the ironing basket or, if you're a bright young thing on a budget, traded on ebay before the seams split. Not that I'm 'having a crack' at H&M or the quality of their clothing mind you. I think they are seriously on top of the retail game. I'm just wondering out loud about the whole fast / volume fashion category and where it's trending? Contact me with clues, or like this on Facebook if you agree.

H&M Fashion Hong Kong

Raising the Threshold

POD_Target_GrandCentral_Dollhouse Target launched their new Threshold line of homewares with a pop up, life size dolls house in Grand Central Station.  The pre-fab was trucked in and took a construction team 54 hours to assemble. Once complete,  it was kitted out with 3000 products from the new line. With a longevity less than most pop ups, this brand house was only open for 2 days before disappearing. You can take a look at the construction video on Target's  A Bullseye View.

Target VM New York

Pop up with Presence


Whilst looking for some realistic, large format, vinyl hoarding skin references I recalled seeing this Prada store in Paris. Whilst it was 5 years ago now, and only open for 5 months, it makes temporary look timeless and rather fabulous don't you think? The graphic design was a tribute to the Mirabeau Bridge, the first bridge in Paris to be created from metal. The space features illusory perspectives and a spacious double storey layout. A very slick case of  'smoke and mirrors', as we would expect from Prada. via Dazed Digital

VM Fashion Paris

1151, 1152, 1153 …

Looking at these amazing installations made from small buttons, I can only conclude that the artist,  Augusto Esquivel, must have the patience of a saint!  I know people who have trouble sewing a shirt button back on .. so I'm thinking 'holier than thou' type saintly patience is involved here.  The thought of constructing one of these actually does my head in. Augusto you are to be admired!  via Augusto Esquivel

VM Other Barcelona

Pomp my Handbag

Love the look of Anya Hindmarsh SS13 launch at Kings Rd store. via Anya H's FB page.

VM Fashion London

I like it

POD has a new look Facebook page. Like it to keep in touch with blog udpates.


Look, Click, Book

University of the Sunshine Coast is talking their students language.
QR Codes

Life in Colour … behind the scenes

POD peeps pulled an all-nighter at Highpoint (Melbourne) to deliver fashion activations and some seriously long hoarding treatments for the launch of the GPT development this morning. Running with the 'Life in Colour' theme, POD picked up on the vibrant campaign developed by the tres talented Paper Stone Scissors and got to work with our creative crayons and over sized paint brushes. Here are some behind the scenes snaps, taken at various stages over the past 48 hours, plus a very happy looking Mardi Ashkine (Regional Marketing Manager for GPT & our savvy, stylish client) with the lovely Carrie Bickmore who MC'd this mornings launch activities. If you're out West today or tomorrow, pull up a pop coloured chair and check out the lastest runway fashion from new retailers including Top Shop, Miss Selfridges and David Jones. Amazing job by my production team - thank you all. If you like what we've done, click Like below! (Professional pics will be shared soon).

Highpoint VM Melbourne

simon’s snow plough

My BFFs from Perth are current skiing in Vail. I wonder if they have seen anything as cool as this on the slopes? Since 2004  Simon Beck has been stamping his mark on freshly fallen snow at the Les Arcs ski resort in France. Distinctly geometric pattern are created footprint by footprint. Taking somewhere between six hours and two days to complete, his endurance comes from years of competitive orienteering which also helps him in the precise mapping process which often begins on a computer before he’s able to mark landmarks in the snow that guide his precise walking patterns.

To see more of Simon's tres cool snow art check out

VM Europe